From the perspective of the brand, we define the “beautigo” not to sell beauty products, but to use the values of the beauty to absorb young ladies and let the products grow with them. This is the design principle for beautigo to design the official website, product style, visual identity, exhibitions, posters, names, packaging, promotional videos. Adhering to the design mission of “delivering the perfect product to consumers”, we understand how to convey the brand through design and continue to innovate while testing product reliability。